New York Times, "YouTube Videos Pull In Real Money":
"One year after YouTube, the online video powerhouse, invited members to become "partners" and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site."
From the press release:
"U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago."
Robert Coen of Universal McCann (Interpublic)
"tracks and forecasts U.S. ad spending projections by media, including television (network, spot, cable, and syndication), radio, magazines, newspapers, business publications, direct mail, Internet, outdoor, yellow pages, and other media such as point-of-purchase, fliers, and matchbooks."
"estimates exclude media such as sales promotions or incentives used to stimulate sales (e.g., a free pen when purchasing a notebook) and direct sales. Mr. Coen also provides international forecasts by country."
Twice a year in June and December
ZenithOptimedia (Publicis)
"tracks global advertising expenditures by region and select countries across major media, including newspapers, magazines, TV, radio, cinema, outdoor, and the Internet.
"updates its forecasts quarterly, and publishes comprehensive global advertising expenditure books semi-annually, in June and December."
TNS Media Intelligence (formerly CMR)
Advertising Age provides monthly data, although there is a three-month lag""tracks historical advertising expenditures in the top 100 U.S. markets for more than two million brands across media, including television (network, Spanish language network, spot, syndicated, and cable), magazines (consumer, business-to-business, Sunday, and Hispanic), newspapers (national, local, and Hispanic), radio (network, national, and local spot), freestanding inserts (FSIs), Internet, and outdoor."
"provides advertiser specific data and ad spending by industry group"
"releases quarterly updates and the industry trade journal
"continues to build out its forecasting services, providing updates twice a year, in January and June"
Jack Myers Report
"[The continued deterioration in the broader U.S. economy] should weigh negatively on discretionary consumer spending. This weakness should continue to affect advertising...which is highly cyclical, more so than non-advertising/entertainment (Music, Books, Educational Publishing, Professional Publishing, Commercial Printing and Movie Studios and Exhibitors), which are less sensitive to economic fluctuations. These sub-sectors typically exhibit some level of volatility that may be spuriously correlated with economic weakness, but usually the down years are driven more by the absence of hits (or other sector specific variations). Typically, these entertainment forms do not make up a significant enough portion of a consume's overall spending (or for non-consumer mediums, are essential to the businesses they serve) to be cut dramatically in a downturn." p.15
They also state that "[w]hile Fitch is anticipating a relatively weak 2008 and 2009, both in the U.S. and globally, there should be relatively healthy growth in the BRIC(Brazil, Russia, India, and China) countries...Advertising agencies and large media conglomerated are expected to continue to dedicate investment dollars toward building out a long-term presence in these and other emerging countries." p. 15
