Guardian on MTV & Google Strategic Partnership
Guardian Unlimited Business | | MTV hooks up with Google
Excerpts:
MTV is to supply segments of its programmes to the thousands of websites and blogs affiliated with search giant Google.
MTV Networks will sell advertising based on the video and share proceeds with Google and the host websites.
MTV parent Viacom has initially selected around 200 sites popular with its core audience of teens and young adults.
The deal will give MTV a much larger online audience reach than it can capture through the sole use of its own websites.
MTV also hopes to use the deal as an experiment in deriving ad revenues from the online video market. Viacom also believes that providing content online will reduce programme piracy.
It has launched products including video on demand entertainment service MTV Overdrive; Microsoft-supported music download service Urge, which is not yet available in the UK; and, come September, MTV Flux, a new channel that will show clips sent in by viewers with the schedule determined by voting.
Last month, Google's ambitions to grab revenues from the TV advertising market took a large step forward with the global rollout of its video advertising service.
The service allows the delivery of video commercials to the majority of the thousands of partner websites it delivers ads to through its AdSense network.
