News Corp plans MySpace for Chinese market...

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According to the Financial Times, Fox News Corp is looking to establish a social networking site for the mainland Chinese market with local partners. 

Here are excerpts from related articles:

MySpace China planned by Murdoch's News Corp

The local partners - which could own up to 50 per cent - would help make the content suitable for a Chinese audience, Murdoch said, though it was unclear whether any particular aspects of the site might have to be curtailed due to government restrictions.

MySpace eyes mainland market

"MySpace is expanding beyond the United States market to Europe and Asia, and is investigating and assessing opportunities in various markets including China," said Chen Yonghong, public relation director for News Corp's Beijing representative office. "It is still at a very preliminary stage."

MySpace in China is likely to have local partners, who would own around 50 percent of the Chinese version, deal with complaints and ensure suitable content for Chinese audience, reported the Financial Times. MySpace is adding about 1.5 million users globally a week and has more than 100 million registered subscribers.

Before News Corp, Paris-based meetic.com, Europe's largest social networking Website, set up its Chinese version in July by working with YeeYoo.com, one of China's leading social networking service providers.

YeeYoo has more than 6.5 million registered users in China.

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This page contains a single entry by Alexa O'Brien published on September 21, 2006 5:56 AM.

Social Networking, branded communities, and segmentation business model: Community Connect was the previous entry in this blog.

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