TV viewership not impacted by New Media

"Average daily allotments to household and individual viewing increased slightly from the previous year to reach all-time highs during the 2005-06 season, which ended September 17. The increases were actually highest in the younger demographics flocking to iPods, cell phones and video games.

"'These results demonstrate that television still holds its position as the most popular entertainment platform,' said Patricia McDonough, senior vp planning policy and analysis at Nielsen. 'At this point, consumption of emerging forms of entertainment, including Internet television and video on personal devices, seems not to be making an impact on traditional television viewing.'"