TimesOnline - Zeneith, Internet Advert overtaking radio
Advertising on internet soars as world follows British lead-Business-Money-Broadband-TimesOnline Annotated
The internet will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast.
Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.
— Google unveils its first big assault on television today through a deal to supply adverts to EchoStar, the US satellite network. The internet giant will run auctions for advertising spots on channels such as Discovery, CNN and MTV, which are carried by EchoStar to 13 million US households.
World’s ten fastest-growing advertising markets
Predicted percentage growth from 2005 to 2009
Qatar 304.2
Egypt 220.7
Moldova 185.7
Romania 160.4
UAE 154.8
Pan Arab 146.8
Russia 143.2
Saudi Arabia 113.5
Kuwait 113.2
Slovakia 106.4
Source: ZenithOptimedia
