Variety - AOL is now officially a TV network.

Variety.com - AOL uploads slate of TV-style shows  Annotated

AOL is now officially a TV network.

In a network-style upfront presentation Tuesday, the Web giant announced a slate of programming with a full lineup of content from Hollywood vets.

The slate announcement, coming at the start of the upfront season for ad buyers, is meant to position AOL as an ad player along the lines of a TV outlet.

Slate will include projects from reality giant Endemol USA, production shingle Telepictures and a continued relationship with Mark Burnett Prods., which produced AOL's "Gold Rush" skein.

Many of the programs skirt the line between interactive gaming and nonscripted programming; they can be categorized as either reality television with consumer participation or an online game with video components.

AOL believes it can sell spots within the programming as well as peddle extensive product placement.

Though studies show most online viewers gravitate to programming and services more than corporate brands, Wilson said he believed programming would funnel users to Moviefone and other AOL services.