NYT article by Seth Schiesel on Gaming as Social Experience
This article's link is a few days overdue.
Published in The New York Times on February 28, 2008 and written by Seth Schiesel, the article gives a general broad stroke on the perspective shift in gaming brought on by Nintendo's Wii, whose design and marketing incorporate and magnify the social experience of gaming, setting the console and its manufacturer apart from its competitors.
As Gaming Turns Social, Industry Shifts Strategies - New York Times
Published in The New York Times on February 28, 2008 and written by Seth Schiesel, the article gives a general broad stroke on the perspective shift in gaming brought on by Nintendo's Wii, whose design and marketing incorporate and magnify the social experience of gaming, setting the console and its manufacturer apart from its competitors.
As Gaming Turns Social, Industry Shifts Strategies - New York Times
"Traditionally game advertisements, whether in print or on screen, have focused, naturally, on showing the game. But as it introduced the Wii, Nintendo devised a marketing breakthrough: Rather than show the game, show the players. In an entirely counterintuitive, brilliant move, most of Nintendo’s ads are now shot from the perspective of the television back out at the audience, showing families and groups of friends having fun together. Nintendo realized that emphasizing the communal experience of sharing interactive entertainment can be more captivating than the image of some monster, gangster or footballer on the screen."
