NYT - Cable virtuous cycle vis-a-vis Broadcast

Cable Networks Trying to Build on Their Gains in Ratings - NYTimes.com

Excerpts:

VH1 and a long line of cable channels — including USA Network, Bravo, TBS and E! — are enjoying their highest ratings ever, while their broadcast network brethren look back on their worst year ever.

But as the ratings for broadcast decline and the ratings for cable increase, the two types of television are gradually becoming more alike. Breaking with tradition this month, Turner Entertainment decided to hold its upfront presentation for advertisers during the same week as the broadcasters’.