I believe that CS will certainly continue to evolve as the high-level umbrella strategy for efficiencies and consistency around the production and distribution of branded content along multiplatform distribution, but as the 'digital content experience' and structured content becomes more central to brand and business objectives...content strategy will have to increasingly speak to creative efficiencies for a hyper frequency cycle of creativite output.
"Abundance, Asia, and Automation turn goods and services into commodities so quickly," explains business writer Daniel Pink, "that the only way to survive is by constantly developing new innovations, inventing new categories."[17] "Every product from sneakers to software is constantly being upgraded," writes Richard Florida, "and everything from mutual funds to potato chips now comes in an ever- proliferating variety of types - because the Creative Economy is largely based on selling novelty, variety, and customization."
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